01. YourAudi.com
“This URL is a part of the lifeblood of the customer experience.”
It is a branded CRM Web presence that can guide, assist and impress customers throughout their Purchase, Loyalty and Retention experiences. The fabric of Social Media permeates all sections of YourAudi.com, as users can freely share videos and content via any Social Media platform they choose.
Microsite & iPhone App
Created the conceptual framework for the digital/online channel and translate it into layout, motion design, color and typography. Responsible for all visual aspects.
The site consists of 4 sections:
- Model Advisor
- AudiBlogs
- Q&A Forum
- Service Center
Also explored the personal concierge iPhone App.
02. “Owner Spotlight”
Microsite
This is an outstanding story of a family who has truly been Audi loyalists from day one. It’s well-written and explores their love of Audi vehicles, starting with their 1981 5000T all the way to the 2010 Q5.
- HTML/CSS based one page site
- Simple but dynamic interactivity
Linked up with monthly eNewsletter and features a unique story of Audi owners.
03. “Big Bang” New 2011 A8 Launching Show
Digital Guestbook
The Digital Guestbook is to create a mutually beneficial dialogue that extends the excitement beyond the people attending “Big Bang”.
It is to be displayed on various spots in the venue so all guests can easily access and leave their signatures and quick comments about the show and new 2011 A8.
04. New 2011 A8 Handraiser Teaser
In the lead-up to the launch of new 2011 A8, there will be many avenues through which interested parties can sign up for more information about the vehicle. Instead of sending separate e-mails for each unique information request, one e-mail will be created that broadly thanks anyone who signs up through any avenue.
05. “Truth in Motion” Promo
To provide dealers with tools to invite owners and prospects to view a screening of the “Truth in Motion” ski movie.
It is to reinforce relationship of Audi with the US Ski Team and the “Truth in Motion” documentary directed by Brett Morgen.
06. Ski Promo: Aspen/Snowmass + Atomic
In order to attract skiing enthusiasts to the Audi brand, direct mail and e-mail pieces need to be developed that provide varying levels of incentives, going from lower-end items offered solely for test-drives, to very exclusive high-end offers for those who purchase.
- To incent test-drives, the offer is $100 worth of Atomic ski equipment
- To incent purchases, the offer is $1,500 in Atomic ski equipment, plus the chance to win a trip to the 2010 World Cup race and ski lessons with Lindsey Vonn