01. FreeStyle Lite Test Strip
What do you want in a blood sugar test strip?
Online AD campaign that promotes New FreeStyle Lite test strip technology provides a tangible difference and offers a comparatively better testing experience with free strips and meter offer.
Online ADs
Twice as many people preferred FreeStyle® Brand test strips over OneTouch® Ultra® test strips
Target audience has already been introduced to HUMIRA. The site is designed to motivate people to do something about the disease by offering many intuitive interactive tools:
- Easy to Use – Patented ZipWik™ tabs easily target the blood
- Proven Accuracy – Greater Accuracy vs. OneTouch® Ultra®, Accu-Chek® Aviva and Contour® Systems
02. FreeStyle Promise
Website
FreeStyle Promise® for Health Care Professionals:
Abbott Diabetes Care created this online resource to support doctors, CDEs, pharmacists, and other healthcare professionals, as well as their patients.
- FREE meter and lifetime battery replacements
- Live access
- Ongoing co-pay savings on test strips
03. Humira Psoriasis 360˚
Microsite
Self-defined as having moderate-to-severe psoriasis and are motivated to find a treatment that will provide the skin clearance they desire.
Target audience has already been introduced to HUMIRA. The site is designed to motivate people to do something about the disease by offering many intuitive interactive tools:
- Doctor Finder
- PASI Visualizer
- Symptom Tracker
04. FlutiForm “Peak Flow (Pollen) Tracker”
iPhone App
To generate awareness and rapid update of FlutiForm: a preventive asthma medicine, at launch.
- High pollen count alert
- Pollen count tracker
- Symptom Checker
05. Visit a Rheumatologist Today
Microsite
An overarching unbranded campaign to drive RA patients currently seeing a primary care physician to a Rheumatologist.
It is designed to help RA patients understand the severity of the disease and to warn it could lead them to permanent, crippling joint damage. Also to emphasize the need for a specialist.