01. Health Coverage Information
“It's important to know where to look”
Health coverage is an important topic that isn't always easy to tackle. This series of online ADs below can help fill in some of the details around specific types of coverage and costs, so that you can make more informed and personalized decisions.
Online AD
Searching for something?
For health coverage information, including:
- Simple explanations of coverage options
- Get tools, information and answers
02. New Member Welcome eMail stream
As part of the Digital New Member Welcome stream, 10 touches of email program is to be created.
The purpose of these emails is to reinforce messages of print campaign materials that have been of high interest to new members or to share benefits/information that is not highlighted.
03. New Member Welcome Kit
Microsite
Interstitial landing page for recipients of the State Long Term Care Pilot Program that allows users to select Long Term Care (LTC) documents to view/download.
- LTC Fact Sheet
- LTC Resource Guide
- LTC Worksheet
03. Member Benefits: “Save”
Online AD
To help drive additional member engagement, by educating members on valuable benefits and tools available that may have been previously unknown.
Also, it is to create repeat visits to the site and ultimately a more “sticky” user experience, which will hopefully impact renewal rates, as well as positively influence acquisition efforts.
04. Healthcare Options
Microsite
Suspendisse at elementum justo. Curabitur eu viverra enim. Suspendisse potenti. Ut sodales orci justo. Integer ac lorem sed velit pretium adipiscing dapibus vel ipsum.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit.
- Aliquam posuere arcu in ipsum tincidunt viverra.
Suspendisse at elementum justo. Curabitur eu viverra enim.
05. Healthcare Options: “Worry Free”
Online AD
To develop lead generating online flash banners driving people to the AARPHealthcare.com.
The message needs to be generic enough/appealing to both members and non-members while not alienating either group. The most active online, 50-59 age group (young boomers) is the target.